Get to Know Oboz
A small company focused solely on designing trail-worthy footwear, Oboz is located in beautiful Bozeman, Montana. That explains the “Boz,” and the “O” in their name stands for “outside.” This is not surprising since the very people who build, test and wear these “True to the Trail” shoes are outdoor enthusiasts and longtime industry vets; they hike, they mountain bike, they spend their time out in nature and need shoes that let them enjoy the time they spend outside. After spending many, many years helping other brands build shoes, they decided back in 2007 that it was time to build their own.
Get to Know Oboz
A lot of brands speak to a commitment to fit, but Oboz walks that walk. Instead of assembling shoes from a combination of in-house designed and branded components while believing that every aspect of a shoe needs to work together to offer a precise fit, Oboz builds their shoes from the “ground up.” They build their own midsoles, footbeds and outsoles. They even design their own tread patterns. Since those individual components are built for each specific model, you get to enjoy a precision fit right out of the box with less of a break-in period than many hikers and backpackers are used to from traditional boots.
On nearly every shoe in the Oboz line, you’ll find some variation of an external heel counter that helps to cradle your heel and maintain that snug fit throughout the life of the boot or shoe. While you get a close, supportive fit at the heel, Oboz shoes have a generous cut at the forefoot so your toes can spread out, alleviating excessive pressure across the forefoot and cutting down considerably on fatigue.
Adding a serious value proposition, Oboz includes BFit footbeds in all of their shoes, basically including for free what you’d normally need to spend more money to get in an after-market insert. The footbeds are specific to each model and even specific to the size. You get a structured heel cup, perforated breathability, and a balance of cushioning and stability, again designed to deliver consistent fit.
On their waterproof models, Oboz even handles its own weather protection with the proprietary BDry waterproof membrane. Each membrane is individually tested before assembly and all BDry shoes have hydrophobic uppers and a wicking interior lining to help keep you dry both inside and out.
As you can see, Oboz builds a great boot, a great shoe and we encourage you to check out our many individual product reviews of various Oboz styles. Click here for a complete list of our Oboz product review videos.
One More Tree
It’s worth noting that Oboz’s “True to the Trail” ethos carries over from shoe design to the way they go about their business. For every pair of shoes sold, Oboz plants a tree through their One More Tree campaign. They’ve done this from day one and continue to do it today, also partnering with Trees for the Future to plant shade crops, rehabilitate depleted soil, create windbeaks and replenish timber.
Furthering their commitment to sustainability, Oboz donates any unsellable, but still trailworthy shoes to nonprofits. They invest in carbon offsets for their shoe shipments as well as any employee travel, commuting and even the office utility bill. Their Bozeman headquarters is even powered by clean wind energy.
Clearly, there’s a lot to love about the Oboz brand and Backcountry Edge is thrilled to be an authorized retailer of their “True to the Trail” footwear.